influence the psychology of persuasion robert b cialdini ph d

Society values people more if they appear consistent in beliefs, attitudes and deeds. A lot of interesting studies are included in the book.

Influence is a book that tells you how to be influential. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.ĭr. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School ofĬommunications, and the Graduate School of Business of Stanford University. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. Cialdini is the most cited living social psychologist in the world today.ĭr.

In the field of influence and persuasion, Dr. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists. Influence has been published in twenty-five languages. Worldwide, Influence has sold over 2 million copies. His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

Influence the psychology of persuasion robert b cialdini ph d